Setting Business Goals That Work: A Freelancer & Business Owner’s Guide
The goal-setting process—some love it, others skip it with an eyeroll. Honestly, I was never a big fan of it in my corporate days, and I recently realized why—we never got it right. Oops. I rediscovered goal-setting in my solo work with clients. But it wasn’t in the beginning. We would spend months working together,…
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Why you need to develop your brand tone of voice and how to do it
In this age of noise and information overload, the question isn’t merely about what your brand says but how it says it. Yet the Brand Tone of Voice (TOV) concept is often overlooked although it provides multiple benefits which is why it’s worth spending time to discuss, define, and refine it over time. The way…
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What are the Brand Archetypes and how to choose one for your brand?
All business-customer relationships are transactional in nature. Yet, we make many emotional decisions when choosing who we can trust. We need shortcuts to make those decisions quickly and not spend too much energy on brain activity.
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