The Long Game of Brand Building

Consistent action for lasting impact

I spent seven years in a 9-to-5 corporate career working as a Brand Manager for Aboca, a company I truly loved. I valued the team, the perks, and the stability, but over time I began to feel disconnected from the market.

We were constantly chasing the next shiny new thing without a clear purpose. That cycle of motion without meaning made me realise I wanted a different path — one where I could replace the hustle with intentional work, collaborate closely with smaller teams, and see the real impact of my efforts.

I’ve always been the one asking: Why are we doing this? How will we measure success? Can we make it more efficient? In corporate environments, these questions aren’t always welcome — change takes courage and flexibility. But in smaller businesses, that kind of thinking isn’t just valued, it’s essential for growth.

Today, I work with my clients as both consultant and team member. Together, we create brand strategies — or more precisely, brand management systems — that guide their development over time. These systems help businesses grow with intention and treat their brand as a true strategic asset.

My approach is transparent and collaborative. I set clear expectations, guide clients through the process, and make sure they feel confident — and see tangible results, even when brand-related topics can seem abstract.

You can work with me in two ways:

  • Hire me as part of your team for a set period
  • Work with me through a brand development workshop

Ready to take your brand to the next level?

Book a meeting and ask me all your brand questions.

Let's talk

We will be a good match
if you share the same values as me:

  • Open and honest communication
  • Curiosity and 'what if...' mindset
  • Data-driven aproach and flexibility to test and learn

My expertise

Here’s the knowledge and experience I’ll be happy to bring to your team

Marketing and brand management​

I think structure is the key to successful marketing and brand management and in my blog I share all the blueprints and concepts I use in my work with clients. I provide examples and ideas that you can use in your practice right away.

Workshop facilitation​

Dedicating time to work with our collective brain is my most favorite part of the job. It's hard, it takes a lot of courage for a shy person like me, but it's so rewarding. A well guided exchange of ideas and viewpoints often leads to a new solution which most of the time is the best one.

Content
strategy

Whether it's social media, newsletters, blogs, landing pages, or website content, I can assist you with all of them, starting with a solid strategy and moving on to creating your content management routine.

Who I work with

Typically I work with:

  • Small teams that have realized they need to refine their marketing process starting with a good brand foundation.
  • Growing teams that need a structure to keep everything brand-related aligned.
  • Mature businesses that need to work on their brand compass, messaging and voice. For complex projects I join forces with some of the best professionals in strategy, design and digital marketing in Bulgaria and help you assemble the best team for your goals.